Carnivore Meat Company acquires fourth facility

The producer of private label and branded premium pet food and treats has acquired a new Wisconsin facility to keep up with growing demand.
Zachary Russell
Associate Editor
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Carnivore Meat Company, leader in the frozen and freeze-dried private label raw pet food industry, has announced the acquisition of a fourth facility in Green Bay, Wisc. The move follows a capital investment from Arbor Investments in December. Carnivore produces and manufacturer popular raw pet food brands Vital Essentials, Vital Cat and Nature's Advantage.

The new facility boasts 24,000 square feet of space that will be utilized for finished goods warehousing and will also feature 12 custom-built freeze-dryers, allowing for increased production capacity by 50%. The facility is expected to be fully operational by July 2022, bringing the Carnivore’s production facilities up to 35 total freeze-dryers to meet growing demand.

"This acquisition has been high on our radar for a number of years. Our commitment and belief in Carnivore's culture were primary drivers in making this a reality. We continuously challenge ourselves to find ways to say 'YES' and we 'make the impossible...possible," said Lanny Viegut, CEO of Carnivore Meat Company. The determination and creativity that exemplifies the culture of Carnivore has been key to the overall success of the organization and is the force behind their bold and strategic decisions, such as the acquisition of this building.”

According to Brian Lakari, VP of manufacturing at Carnivore, the company’s workforce is projected to increase by 40% from the previous year following the acquisition.