Canadian C-Store Proxi Launches Private Label Snacks

Canadian convenience store chain Proxi has launched a line of private label products that are available at all locations across Quebec and Ontario. 

Sold under the Proxi brand, the assortment includes 11 options; five types of candy, five varieties of crunchy nuts, and popcorn.

Company officials said the debut of its own brand products serves to reinforce its position in the retail marketplace. The new selection gives shoppers access to quality products at competitive prices.

"The launch of the Proxi brand reflects our ongoing commitment to staying close to our customers,” said Philippe Grondin, senior director of Merchandising at Harnois Énergies, the parent company of Proxi. “With this new line, we aim to go beyond traditional offerings by introducing a brand that embodies our identity and offers accessible, simple, and well-liked products for everyone." 

Proxi’s parent company, Harnois Énergies, is a family-owned business founded in 1958 with a mission to deliver energy solutions, specialty products, and quality services. The company distributes petroleum products, propane, lubricants, and specialty goods across Canada. 

The company also embraces sources of new energy solutions, with a growing network of electric vehicle charging stations and a fueling site offering hydrogen.