buybuyBABY Debuts First Exclusive Brand

Bed Bath & Beyond’s buybuyBABY banner is launching 'mighty goods,' the baby and toddler specialty retailer’s first exclusive brand.

The line features apparel in sizes preemie to 4T, hooded bath towels, crib sheets and chenille blankets. Most-used items like burp cloths, bibs, washcloths, and bodysuits are available in bundles to provide even greater savings. For example, a five pack of cotton bodysuits retails for $16. 

Additional highlights include nursery furniture under $350 like a GREENGUARD Gold certified 4-in-1 convertible crib for only $190, a traditional glider with an ottoman for $280 and a modern upholstered glider for $340.  Select products including bath, bedding and newborn basics are OEKO-TEX certified to keep the family safe from more than 300 harmful substances.

"We're always listening to what our buybuy BABY community wants and needs," said Patty Wu, executive vice president and brand president of buybuy BABY. "That's how we know quality products at parent-friendly prices are important, and the mighty goods brand allows us to offer parents expanded product options through a curated line that meets their needs from newborn through toddler."

Mighty goods products are available exclusively at buybuy BABY stores and online at buybuyBABY.com.