buybuy Baby Returns With 11 East Coast Stores

The bye-bye the retail world gave to buybuy Baby several months ago appears to have been premature.

The baby specialty store, which was owned by Bed Bath & Beyond, is returning with store celebration events at 11 locations in several states from Massachusetts to Maryland on Saturday, November 18. 

Expectant parents along with friends and family members can try out baby gear and other products through demonstrations and hands-on activities. Baby and parenting experts will be on hand to discuss topics such as car seat selection and safety, nursing and feeding preparation, and postpartum recovery.

Participants can create a baby registry and scan to add “must have” essentials directly from their smartphones. Additionally, the celebratory events are an opportunity for expectant parents to build a community while enjoying delicious snacks and beverages to satisfy cravings.

“The best of everything baby is back!” said Pete Daleiden, CEO of buybuy BABY. “We are thrilled to welcome customers to our revamped stores for a first look at the latest and greatest curated assortment and an elevated shopping experience. Parents and caregivers can engage with their favorite brands and receive trusted expert advice to find the right product to make their parenting journey joyful and easier.”

Those who pre-register will be eligible to receive special gifts while supplies last. Additionally, attendees that check-in at the events will be entered to win a variety of prizes (strollers, car seats, breast pumps) or their dream nursery.

“The future of buybuy BABY is bright, and our modest team is committed to ensuring that buybuy BABY remains the go-to destination for all parents, caregivers and families seeking thoughtfully designed and trusted, high-quality baby and toddler products, with exceptional customer service,” added Daleiden. “We are just getting started and are grateful for the time and opportunity to rebuild this iconic brand into a new and improved iteration. Stay tuned.”