Consumer Health Habits Evolve: Protein, AI, and New Supplements TrendingDemand for products that help increase protein intake while maintaining muscle health are among the hot health & wellness trends for 2025 identified by The Vitamin Shoppe Consumers Sharpen Focus On Healthy LivingA new report from NielsenIQ found that a majority of consumers are seeking products that will help them 'age well' The Vitamin Shoppe Launches Supplements For GLP-1 Users The new supplements provide targeted support for GLP-1 users across five categories: protein, fiber, probiotics, multivitamins, and a comprehensive all-in-one nutrient solution.
