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06/03/2022

Bumble Bee Hires VP To Oversee Private Label

Tiffany Hicks will lead the company's efforts in its Specialty Channels division.
Greg Sleter
Associate Publisher/Executive Editor
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Tiffany Hicks Bumble Bee
Tiffany Hicks

The Bumble Bee Seafood Company is adding to its commercial team with the hire of Tiffany Hicks as vice president of Specialty Channels, inclusive of private label. 

She will be responsible for providing strategic, tactical, and executional leadership for the company’s sales team working with private label retailers, foodservice and alternative channels.

Hicks comes to Bumble Bee with extensive sales and leadership experience and is known for delivering results in CPG retail, omni, and foodservice channels. She previously held positions at Pepsi Bottling Group and PepsiCo, and most recently at Danone North America as the director of Commercial Restaurants, Foodservice.

In early June, Hicks was inducted into the “Society of Fellows” at the Culinary Institute of America (CIA). One of only 25 new members accepted into the Society each year, Hicks will provide valued expertise to the CIA’s mission of providing the world’s best culinary education.

At Bumble Bee, Hicks’ focus will be developing and executing broad-based business strategies to grow top-line and bottom-line results, positioning the company as a best-in-class sales performer. Hicks will report to Laura Chamberlain, senior vice president of Sales