Broker/Wholesaler Corner

AWG revamps packaging for Best Choice non-foods

Kansas City, Mo.-based Associated Wholesale Grocers (AWG) said that its Valu Merchandisers subsidiary decided to modernize the package design for its Best Choice brand non-food products after a thorough analysis of both store brand and national brand packaging. The new packaging boasts clean lines and vivid colors.

“Our research-driven design is based on a comprehensive strategy to drive growth and increase brand awareness,” stated Dan Funk, president of Valu Merchandisers. “Immotion Studios delivered a creative packaging makeover that is modern and simple. We believe the strong, recognizable design will attract new and existing customers to our Best Choice non-food products.”

Scott Richey, executive director of AWG brands, noted that AWG learned that shoppers liked the Best Choice food packaging during consumer research — but they wished the logo was more legible. A test market found the new logo — which upholds the black and gold Best Choice branding in a fresh way — “significantly easier to read” than its predecessor. AWG believes the new logo will increase brand recognition at shelf level.

Daymon Worldwide introduces Galileo Global Branding Group

Stamford, Conn.-based Daymon Worldwide, a full-service branding and sourcing specialist, said it combined Daymon Global Marketing with Daymon Design to create Galileo Global Branding Group. The agency offers the industry global concept-to-commercialization retail services through insights, strategy, branding and shopper marketing expertise.

“Daymon Worldwide and Galileo Global Branding Group work with more than 1,700 brands and 165,000 individual SKUs around the world, offering unmatched retail branding expertise to explore possibilities for our partners with a more informed, inspired global perspective,” said Carla Cooper, CEO, Daymon Worldwide.