Broker/Wholesaler Corner

Associated Wholesalers evaluating acquisition offers

Associated Wholesalers Inc. (AWI), a regional cooperative food distributor based in Robesonia, Pa., said it received and is evaluating offers to acquire the assets of AWI and its White Rose Food subsidiary — said to be the largest independent wholesale food distributor in the New York metro area — from potential buyers. The company said it will “carefully evaluate” the offers and any additional offers received with its financial and legal advisors.

“As it moves through this process, AWI remains focused on running its business efficiently and providing its customers the competitive pricing and outstanding service and support they expect from AWI,” the company stated.

AWI named Lazard Middle Market as financial advisor and Carl Marks Advisors as restructuring advisor. Saul Ewing LLP and Rhoads & Sinon LLP are serving as legal advisors.

SpartanNash promotes Larry Pierce to evp

Grand Rapids, Mich.-based SpartanNash Co. announced the promotion of Larry Pierce to executive vice president, merchandising and marketing. Pierce has had a 35-year career in the food and beverage industry, most recently serving the company as interim executive vice president, merchandising and marketing since August of 2013, and as vice president, center store merchandising since 2008.

Pierce joined SpartanNash in 2008 from Coca-Cola Enterprises, where he served in a variety of positions, including vice president of sales for the supermarket, mass and convenience channels. During his time at Coca-Cola Enterprises, Pierce led the sales team in strategy development, planning and operational execution; he also worked with retailer customers that include Giant Eagle, Hy-Vee, Kroger, Marsh and Spartan Stores, SpartanNash said.