BrightPet Nutrition Group Buys Bravo! Pet Food

BrightPet Nutrition Group has completed its acquisition of Bravo! Pet Foods, best known for its frozen raw and freeze-dried pet treats.

Founded by the Bogner family in 2002 in Manchester, Conn., Bravo is touted as one of the first brands to manufacture and sell frozen raw and freeze-dried pet food, and is also known for educating the industry and pet parents about the health benefits of a raw diet. In addition to a range of treats, chews and supplements for dogs and cats, Bravo offers five meal solutions, including complete and balanced meals as well as customizable nutrition plans. 

“The Bravo brand is widely known and has been respected for more than 20 years. We believe Bravo’s commitment to innovation, premium ingredients and the highest standard of manufacturing aligns well with BrightPet,” said Dave Kowal, CEO of BrightPet. “This acquisition supports our vision to be the most valued pet platform in the industry. By expanding our branded portfolio and strengthening our production capabilities, we expect to continue the growth trajectory BrightPet has established over the past few years.”

Bravo joins BrightPet, which serves domestic and more than 30 international markets with branded, private label, and contract manufactured products. Melinda Miller, former CEO of Bravo, will join BrightPet as the vice president of Bravo Brands. She is a leading expert in nutrition, formulation and innovation, and she will help lead the integration of capabilities through the BrightPet portfolio.

“We could not be more excited for Bravo to join the BrightPet family of brands,” said Miller. “BrightPet’s commitment to innovation, quality, reliability, and safety provide an unmatched foundation to grow together.