Bold Strategies expands leadership team

Bold Strategies, an e-commerce marketing team that works with retailer private label brands, has announced two new additions to its leadership team. Lee Sherwood-Esmond and Cassie Wenger have joined the company as head of client strategy and executive creative director, respectively. The two new additions will work to help private label CPG brands increase e-commerce sales.

Esmond most recently worked as Mosaic North America's head of shopper marketing for over 20 years. She was also recently recognized by EnsembleIQ’s Path to Purchase Institute as a 2021 "Women of Excellence" award for mentorship. In her new role, she will lead Bold's team of e-commerce strategists while also helping to shape Bold's service offering. 

"Moving from a big agency to a startup was a risk," Esmond said, "But when I got to know the team and learned more about Bold's unique approach, I was sold. We're building something really special here."

Wenger joins Bold from Arc Worldwide, and brings nearly 15 years of retail and CPG experience to the company. She will lead Bold's entire creative and web development team which represents roughly one third of the company. She will also provide strategic advice to clients to help shape digital shelf, acquisition marketing and other efforts.

"I joined Bold because of the people and because they recognize how important strategic creativity is at the digital shelf," Wenger said. "I'm excited to be part of growing and crafting an even stronger offering for our clients."

"Team building skills are more important than ever," said Bold's president Allan Peretz. "In addition to their deep functional and industry expertise, Cassie and Lee are both proven coaches who will bring out the best in their teams."