Blue Apron to offer Beyond Meat burgers
El Segundo, Calif.-based Beyond Meat is partnering with New York-based Blue Apron to incorporate its plant-based products within Blue Apron’s meal kits.
The companies announced that “Blue Apron x Beyond Meat” recipes will be included on Blue Apron’s Signature Two-Serving Plan starting in August with Beyond Meat’s summer burgers, which were crafted by the Blue Apron Culinary Team. Consumers can begin placing orders for the new August recipes now through Blue Apron’s website and mobile app.
“We know a growing number of customers are interested in plant-based proteins, whether as an alternative to meat, a desire to explore a new ingredient, or an opportunity to make more sustainable food choices,” said Linda Kozlowski, CEO of Blue Apron. “Blue Apron recipes are designed to evoke a sense of discovery and, as a meal kit partner, we have a unique opportunity to teach our customers how to cook a wide variety of cuisines with plant-based protein.”
The first “Blue Apron x Beyond Meat” recipes will feature Beyond Meat’s latest Beyond Burger product, which is a 4-ounce patty with 20 grams of plant-based protein that contains no GMOs, soy or gluten. Recipes include caramelized onion and cheddar Beyond burgers with garlic green beans and jalapeño and goat cheese Beyond burgers with corn on the cob.