Blue Apron gains a new partnership

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Blue Apron gains a new partnership

01/09/2019
Retailers with private brand meal kits might want to take a look at what BA and WW are doing

Blue Apron is launching a new line of meals that retailers and suppliers of store brands should note.

The companies announced that there new partnership will feature a weekly rotating selection of recipes inspired by the WW Freestyle program and available for home delivery.  Known for creating incredible meal experiences, the Blue Apron culinary team designed the recipes, which emphasize diverse cuisines, high quality ingredients, and unique flavors, in close collaboration with WW nutrition and wellness experts.

“This partnership is all about bringing delicious, inspiring meals directly to your home,” said Stacey Mowbray, president of North America at WW. “The recipes – based on WW Freestyle, our most effective and livable program to date – make cooking at home simpler, convenient and enjoyable.”

With six new meals rotating weekly throughout the year, the menu will feature a variety of two-serving recipes that are also trackable in the WW mobile app. The first six meals available to order are:

  • Crispy Baked Chicken with Kale, Potatoes and Caper Mayo

  • Garlic Shrimp and Spanish Style Potatoes with Peppers and Onions

  • Chipotle Sweet Potato Chili with Avocado and Cotija Cheese

  • Togarashi Tilapia

  • Blackened Pork Chops and Spicy Orange Salsa with Cauliflower and Kale Salad

  • Za’atar Chicken Bowl with Creamy Mustard Dressing

The meals will be available for all to order exclusively through Blue Apron’s digital platform beginning Dec. 26.

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