Sam's Club's Private Brands & Sourcing leader Myron Frazier joins the podcast to discuss the club retailer's private brands, sourcing, sales growth and more.
Sam's Club's Private Brands & Sourcing leader Myron Frazier joins the podcast to discuss the club retailer's private brands, sourcing, sales growth and more.
Retailers need to use science to engage specific audiences and to better understand their customers, says Matt Sargent, senior vice president of Magid.
Not all store brand products are driving growth at the same rate, and not all branded products are experiencing declining sales. When dissected by price tier, it’s clear that premium products are winning across the board
For one consumer, the chain is a testament to how important the human element is to service, which has everything to do with building a positive image for a retailer’s brand
Despite a few early setbacks and criticism (even from its own CEO), Kantar Consulting’s Mike Paglia expects Lidl to be more effective in the U.S. going forward with its low-priced, high-quality private brands. But it will take some time.