Blacksmith Applications acquires Tabs Analytics

Tabs Analytics is being acquired by Blacksmith Applications, a provider of software-as-a-service trade promotion management and optimization software for CPG companies. Blacksmith said the combination will bring Tabs’ data analytics, category management and shopper insights offerings onboard to offer alongside its trade management expertise and domain knowledge. 

Based in Boston, Blacksmith said the acquisition would help establish it as a premier provider of revenue-management solutions for its roster of more than 350 CPG clients. 

"By joining the Blacksmith team, our clients benefit from the solutions and scale of one of the industry's leading SaaS companies," said Kurt Jetta, executive chairman and founder of Tabs Analytics. "CPG companies can further improve ROI by integrating Tabs’ performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions. Our clients will be able to conduct predictive analytics on pricing, promotions and mix management within the Blacksmith platform."

Jetta will now be Blacksmith’s chief analytics officer and a shareholder in the combined company. 

"It's not enough to simply give customers part of the solution to address their trade challenges. Through the acquisition of Tabs, the combined solution will link management, analytics and optimization to provide promotional stakeholders exactly what they need to manage and execute these investments in ways that grow revenue," said Paul Wietecha, president and CEO at Blacksmith.