BJ’s dedicates e-commerce sites to its private brands

BJ’s Wholesale Club is introducing two new websites dedicated to showcasing the value, quality and assortment of its two private brands — Berkley Jensen and Wellsley Farms. This is the first time the Westborough, Mass.-based company has created dedicated e-commerce sites for its exclusive brands.

“Our exclusive brands offer members exceptional value on a wide range of items, from fresh produce to paper goods to baby supplies,” said Rafeh Masood, senior vice president and chief digital officer for BJ’s Wholesale Club. “The new websites allow BJ’s to tell the story of these brands, educating members on the quality and assortment while allowing them to research products and shop.”

BJ’s Wholesale Club said it is the first wholesale club to offer websites dedicated to its exclusive brands to better inform members about the selection, quality and value of the products.

The sites will showcase a broad assortment of both brands, share the stories behind the products and create a shoppable, dedicated experience for both brands. Members will also be able to access Pick Up & Pay to reserve select non-perishable products online and pick up in-club in as little as two hours.

“Our Wellsley Farms and Berkley Jensen products are all backed by BJ’s 100 percent money back guarantee, so our members can get everything they need without compromising on quality or value.”

BJ’s said it is making significant updates to deliver an integrated omnichannel experience. The company expects to announce additional enhancements to its digital offerings, from increased use of technology in its clubs to a new mobile app.