Biscuit International to acquire competitor

Private label European biscuit producer Biscuit International has reached an agreement to acquire Continental Bakeries, expanding its portfolio of products and geographic reach.
Zachary Russell
Associate Editor
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Biscuit International, one of the leading European manufacturers of private label biscuits, has reached an agreement to acquire Continental Bakeries, a leading European manufacturer of private label sweet biscuits, bread replacements and toast. 

Continental Bakeries’ manufacturing operations consist of 13 production facilities in Netherlands, Belgium, Germany, Poland and Sweden. The company employs more than 2,300 people.

“The proposed acquisition of Continental Bakeries is a game changer for Biscuit International,” said Biscuit International CEO Giampaolo Schiratti. “Continental Bakeries is a very well-established company in Europe and its addition to our group will be transformational, leveraging on a strong strategic fit in terms of product and geographic complementarity. The transaction will be a considerable milestone in our pursuit to create the European leader of private label biscuits, for the benefit of our European customers and their consumers. We look forward to unlocking further synergies and market opportunities to reveal the full potential of this combination.”

The deal will reinforce Biscuit International's position in the European private label biscuit and bread substitute market and will allow Biscuit International to increase its presence in major European markets significantly through a highly complementary product portfolio and geographical footprint. Completion of the transaction is anticipated during the first half of 2022.

“We are excited about joining the Biscuit International family,” said Continental Bakeries CEO Pierluigi Tosato. “The combination will enable us to broaden our product portfolio, deepen our international presence across Europe and enhance our customer offering. We look forward to entering a new phase in our development as an organisation and working together with the Biscuit International team to plan for, and following closing, ensure a successful integration.”