Beyond Teams With X To Engage With Consumers
The home products retailer is launching a social media-based effort to spotlight the company's brands during key selling seasons.
Beyond, Inc., the parent company of Overstock, Bed Bath & Beyond, Zulily and a gallery is teaming with the social media network X to deliver customer short and long form content.
The effort also includes the development of customer acquisition and retention strategies as well as spotlight the company’s brands during key events and holidays.
“We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100 million plus U.S. users with both creative content and brand-specific promotional messaging.” said Marcus Lemonis, executive chairman of the Beyond, Inc. Board of Directors. “We recognize the power of the X platform and level of engagement users have with it.”