Beyond Relaunches Overstock.com

Beyond, Inc., is relaunching Overstock.com with a new look and feel that includes closeouts and liquidations across a host of product categories.

“As you visit the site, it’s clear that we’re not just rebuilding legacy Overstock, but expanding the total offering into the vast white space that exists through categories including excess and distressed inventory,” said Dave Nielsen, president of Beyond, Inc. “I am encouraged by our accelerating revenue run-rate in our first 90 days and see growth potential.”

The updated Overstock.com has an inventory lineup that includes closeouts, liquidation, factory direct, and reverse logistics merchandise, as well as expanded new and legacy categories. Plans for the site feature millions of products in categories such as indoor and outdoor furniture, apparel and footwear, rugs, decor, lighting, jewelry and watches, sports and entertainment collectibles, home improvement, luggage, storage and organization, kids and baby, and pet.

“It is our plan to ultimately penetrate multiple industries where we know there is a tremendous need to bring buyers and sellers together for a true win-win,” said Marcus Lemonis, executive chairman of Beyond, Inc. “We believe that our company can be an online leader, helping manufacturers, retailers, distributors, and lenders solve complex inventory problems in order to generate cash and improve their own profitability while creating a frequently visited, value-centric destination for consumers. This isn’t just about relaunching Overstock, but rather reimagining its significant possibilities. We will continue to establish partnerships and joint ventures to create product and deal flow, as well as unique ways to monetize the Overstock brand.”