Beyond Completes Buy Buy Baby Acquistion
Beyond, Inc., owner of Bed Bath & Beyond and Overstock, has completed its acquisition of Buy Buy Baby.
The deal valued at $5 million includes certain assets, databases, domains, intellectual property, vendor relationships, and content related to Buy Buy Baby.
“As part of our strategy to expand our market reach, I am excited to announce we completed the acquisition of the Buy Buy Baby brand ahead of schedule,” said Marcus Lemonis, executive chairman of Beyond. “We believe bringing these two iconic brands, Bed Bath & Beyond and Buy Buy Baby, back together significantly strengthens our customer proposition in key life stage shopping moments.”
Completion of the Buy Buy Baby acquisition comes just weeks after Beyond, Inc., announced its $8 million equity purchase of home decor specialty retailer Kirkland’s. With that investment, Beyond to date has provided Kirkland’s with $25 million of capital and owns 40% of the retailer’s outstanding share of common stock.
Lemonis previously said the investment in Kirkland’s shows the value Beyond sees in the retailer as it leverages the strengths of the two companies to drive long-term sustainable growth.
