Best in class: These store brands were among the 2021 Product of the Year winners

David Salazar
Managing Editor
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Aldi made the Product of the Year list — four times.

The off-price grocery retailer was awarded the honor for its store branded Emporium Selection 1,000 Day Gouda & 4 Year Cheddar, Simply Nature Bean Chips, Friendly Farms Almondmilk Coffee Creamer and Stonemill Everything Bagel Seasoning.

The other retailer with a store brand winner was CVS Pharmacy, whose CVS Health brand Live Better Apple Cider Vinegar and Turmeric was named the winner in the functional beverage category.

The awards were among 41 picked by Product of the Year USA, the largest consumer-voted award for product innovation, for its 2021 honors. Chosen by 40,000 American shoppers in a national survey conducted by Kantar each of the winning products has been awarded as the most innovative in their category by Product of the Year.
“For all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times. Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year," said Mike Nolan, Global CEO of Product of the Year Management. “What makes Product of the Year so trusted is our unique process, which gives shoppers the confidence that each product with our iconic red logo is backed by 40,000 Americans. That’s a powerful advantage for our 2021 winners, as a Product of the Year Award positions them as the innovative leader in their category.”

Here is a list of all the winners. 

    • Alcoholic Beverage | Uptown Cocktails – BuzzBallz, LLC/Southern Champion
    • Breakfast | Aldi-exclusive Aunt Maple's Protein Pancake Mix – Aldi
    • Car Care | Rain-X Glass Water-Repellent – ITW
    • Cat Care | Pro Plan LiveClear –Purina
    • CBD Ingestible | cbdMD CBD Gummie – cbdMD
    • CBD Personal Care | Medterra Pain Cream + CBD – Medterra
    • CBD Pet | Paw CBD 300 mg Peanut-Butter Hard Chews – cbdMD
    • Cheese | Aldi-exclusive Emporium Selection 1,000 Day Gouda & 4 Year Cheddar – Aldi
    • Children's Wellness | Mucinex Children's FreeFrom – RB Health
    • Chips | Aldi-exclusive Simply Nature Bean Chips – Aldi
    • Coffee | Aldi-exclusive Friendly Farms Almondmilk Coffee Creamer – Aldi
    • Condiment | Aldi-exclusive Stonemill Everything Bagel Seasoning – Aldi
    • Convenience Meal | Del Monte Veggieful Pocket Pies – Del Monte Foods, Inc.
    • Cookie | Keebler Chips Deluxe Original – Ferrara
    • Dish Care | Dawn Powerwash Dish Spray – P&G
    • Dryer Sheet | Bounce Pet Hair and Lint Guard Mega Dryer Sheets – P&G
    • Electric Toothbrush | hum by Colgate Smart Rechargeable Electric Toothbrush – Colgate-Palmolive
    • Eye Care | Systane Hydration PF – Alcon Laboratories, Inc.
    • Foot Care | Lotrimin Daily Prevention – Bayer Consumer Health
    • Fruit | Del Monte Deluxe Gold Pineapple – Del Monte Foods, Inc.
    • Functional Beverage | Live Better Apple Cider Vinegar with Ginger & Turmeric – CVS Health
    • Green Laundry | all free clear Pure – Henkel
    • Hair Color | Schwarzkopf Color Boost – Henkel
    • Hair Styling | Remington Pro 1" Multi-Styler with Twist & Curl Technology – Spectrum Brands
    • Hard Surface Cleaning | Microban 24 Sanitizing Spray – P&G
    • Health & Wellness | Claritin Cool Mint Chewables – Bayer Consumer Health
    • Healthy Snack | Aldi-exclusive Clancy's White Cheddar Cheese Popcorn – Aldi
    • Home Improvement | 3M CLAW Drywall Picture Hanger – 3M
    • Laundry Enhancer | Snuggle SuperCare Scent Booster – Henkel
    • Laundry Pacs | Tide Hygienic Clean Heavy Duty 10X Power PODS – P&G
    • Liquid Fabric Conditioner | Downy Intense Scent + Freshness, Spring Rush – P&G
    • Liquid Laundry | Tide Hygienic Clean Free & Gentle Liquid Heavy Duty – P&G
    • Natural Cleaning System | H2O e3 Cleaning System – Thane Direct
    • Oral Care | Crest Whitening Emulsions with Wand Applicator – P&G
    • Oral Hygiene | Colgate Keep Replaceable Head Manual Toothbrush – Colgate-Palmolive
    • Outdoor Cleaning | Carbona Pro Care Oxy Powered Outdoor Cleaner – Delta Carbona, LP
    • Pain Relief | AleveX – Bayer Consumer Health
    • Sports Nutrition | POWERADE ULTRA – Coca-Cola
    • Tableware | Hefty ECOSAVE – Reynolds Consumer Products
    • VMS | Patchology Little Helpers – Rare Beauty Brands
    • Yogurt | Aldi-exclusive Specially Selected Indulgent Greek Yogurt – Aldi