Banana Republic Launches Exclusive Home Collection

Best known for its assortment of apparel, Banana Republic has launched BR Home — a selection of products in a variety of home categories that are crafted by artisans and craftspeople from around the globe and exclusively curated by Banana Republic.

“Our expanded home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, president and CEO of Banana Republic. “Banana Republic is a destination for discovery, adventure and imagination.”

Encouraging customers to build a sanctuary of comfort and style, BR Home expands offerings with an exclusive spring collection of premium bedding, rugs, pillows, and decor. The brand remains focused on its dedication to unparalleled craftsmanship and utilizing the highest-quality materials and natural fabrics, such as fine European linen, plush cotton cashmere, and organic cotton, according to the company.

“Discovery and self-expression are an integral part of our customers’ lives at home, work and away,” said Aaron Rose, head of Commerce & Experience for Banana Republic. “We know our customers care deeply about great style, design, and quality in all aspects of their lives, and we are excited for BR Home to be a central part of their personal lifestyle.”

The expanded collection builds on last fall’s launch of ART, Curated by Banana Republic, a collection of exclusive works from artists and photographers.

The BR Home collection is available online and in select stores in the United States, with prices ranging from $40 for washed cotton pillowcase sets to $7,550 for handwoven, oversized rugs made in the Atlas Mountains of Morocco.