AWG Takes Steps To Upgrade Fresh Food Offerings
Associated Wholesale Grocers and Picadeli, a leading in-supermarket tech-enabled modular salad-bar with fresh food, are partnering to upgrade fresh food options for consumers and boost the competitive edge of AWG member retailers.
AWG and Picadeli are working together to implement a salad bar solution that drives consumer engagement and sales growth for AWG member grocery stores, ensuring these retailers are able to offer high-quality, convenient, and healthy meal options that are affordable. By leveraging Picadeli’s salad bar technology and AWG’s extensive network, the partnership aims to enhance the shopping experience, increase customer satisfaction, and boost the profitability and competitiveness of AWG member retailers.
According to AWG, the partnership aims to revolutionize fresh food offerings at AWG members’ stores by providing convenient, healthy, and sustainable salad bars.
“We’re excited to partner with Picadeli, and this partnership is another way that we fulfill our mission to our member retailers by providing all the tools, products, and services they need to compete favorably in all markets served,” said Dan Koch, AWG group vice president of Perishables. “By integrating advanced technology into members’ operations, ensuring sustainable sourcing, and maintaining high standards of food quality, AWG and Picadeli are not only meeting the current needs of our members but also setting new benchmarks for the industry.”
"At Picadeli, we are passionate about making a better meal on the go affordable and accessible. We are thrilled to announce our partnership with Associated Wholesale Grocers, Inc. to bring our concept to their committed group of members,” said Patrik Hellstrand, CEO of Picadeli US. "AWG's dedication to providing exceptional service to its members to create the best customer experience aligns perfectly with our mission. We are excited to introduce their members’ customers to a new dimension of choice and customization."
