AWG Adds Baby Products Line To Best Choice Own Brand
Associated Wholesale Grocers’ AWG Brands continues to expand with the launch of Hello World by Best Choice, a new brand focused on the baby products segment.
The line includes diapers, wipes, and health and wellness essentials.
According to the company, the new own brand was launched in response to growing demand for budget-friendly baby care products. All products in Hello World by Best Choice come with a 100% Customer Satisfaction Guarantee.
“Hello World by Best Choice is all about providing parents with products they can trust for their babies, while balancing the new expenses of parenthood,” said Emily Detwiler, vice president of AWG Brands. “We’ve created a line of baby essentials that gives parents peace of mind so they can focus on what truly matters – creating lasting memories with their little ones.”
Diapers in the line feature advanced anti-leak channel technology designed to keep babies dry and comfortable for up to 12 hours. The channels instantly absorb and lock away wetness. In addition, the diapers have a soft inner lining that won’t irritate the gentle skin of a baby. The outer cover is soft and breathable, reducing heat that can build up, while encouraging air flow. The material is hypoallergenic and dermatologically tested. It is free from chlorine bleaching, fragrance, parabens, lotion, and latex.
Additionally, training pants and nighttime pants in the line also feature the multi-channel technology along with quality, hypoallergenic material to ensure maximum leak coverage with a gentle feel for toddlers. In addition, these training pants and nighttime pants feature a 360-degree stretch waistband for a comfortable, underwear-like fit.
“Launching Hello World by Best Choice marks an exciting milestone for AWG Brands as we continue to expand our commitment to providing quality and affordable products that meet the evolving needs of AWG member retailers and their consumers,” said Tye Anthony, chief merchandising and marketing officer with AWG. “We’re proud to offer solutions that combine innovation, trust, and value—helping parents provide the best care for their babies without compromise.”
To support the successful launch of Hello World by Best Choice, AWG Brands is offering retailers a range of marketing materials, including in-store signage, digital coupons, social media, web content, and promotional support for member retailers.
