Asda said to be phasing out Chosen By You brand

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Asda said to be phasing out Chosen By You brand

06/01/2016

In its May e-scanner, the Private Label Manufacturer’s Association (PLMA), New York, reported that UK retailer Asda is phasing out its Chosen By You private brand. Products under the brand reportedly will be rebranded simply as Asda.

To read this news, as well as all of the latest international news from PLMA, please visit http://www.plmainternational.com/industry-news/plma-newsletter.