A&P looking to sell its banner, brand names

According to an Oct. 23 online post from North Jersey Media Group, Woodland Park, N.J., the Montvale, N.J.-based Great Atlantic & Pacific Tea Co. (A&P) is looking to capitalize on some of its own banner and private brand names as it liquidates its businesses as part of the bankruptcy process.

Hilco Streambank, a division of the liquidation company that is working with A&P to dispose of its assets, said it is seeking bids for six store names — A&P, Pathmark, Waldbaums, Food Basics, SuperFresh and Best Cellars — and eight private brand names.

To read the complete story, visit http://www.northjersey.com/news/a-p-looks-to-sell-brand-names-1.1440182.