A&P launches fresh seafood line

The Great Atlantic and Pacific Tea Company Inc. (A&P) launched a new line of seafood — “So Fresh, So Healthy and So Easy” — as part of its rebranded Great Atlantic Seafood Market. The revamped department will provide customers with the freshest and highest-quality products in the neighborhood by filling its cases with fresh seafood primarily stocked by North Coast Seafood, the Montvale, N.J.-based retailer said.

The stores’ seafood associates have been well-trained on how to clean, season and even steam orders for customers, A&P noted. Additionally, they can provide customers with preparation tips and recipes to take home.

“The Great Atlantic Seafood Market is an exciting addition to our neighborhood food and drug stores,” said Sam Martin, president and CEO of A&P. “With North Coast’s less-than-three-day sea-to-store delivery policy, we’re able to provide the freshest seafood to our customers year round.”

With seafood providing a number of health benefits, the new market and new seafood line provides a great way for A&P’s customers to “live better,” said Jacqueline Gomes, A&P’s registered dietitian.

“Adding fish to a balanced diet can significantly impact a person’s overall health because it’s high in quality protein, low in fat and calories, and rich in vitamins and minerals,” she said.

The Great Atlantic Seafood Market is now open to customers at all neighborhood A&P, Superfresh, Pathmark and Waldbaum’s stores, A&P added.