Another reason for consumers to buy Hy-Vee’s store brands

West Des Moines, Iowa-based Hy-Vee is driving customers to its stores to buy its private brands with the promise of surprising a few lucky ones with cash rewards.

The grocer is surprising lucky customers who purchase Hy-Vee brand products with up to $2,500 cash during the annual Hy-Vee’s Brands for Grands sweepstakes. When customers swipe their Hy-Vee Fuel Saver + Perks card at checkout during the month of October, they automatically receive one entry into the sweepstakes for every Hy-Vee brand product they purchase.

Each week in October, 10 winners will be randomly selected for a surprise home visit by a Hy-Vee’s Brands for Grands team member, and they will receive $100 cash for every Hy-Vee brand product found in their home.

“Having the Hy-Vee Brand Wagon show up at your door to give you $100 cash for every Hy-Vee brand item in your household is a wonderful surprise and a great way for us to thank our customers for their business,” said Joel Allen, senior vice president of marketing for Hy-Vee. “This sweepstakes is an added reward opportunity for our Fuel Saver + Perks customers who already receive exclusive offers and deals throughout the year.”

Hy-Vee’s Brands for Grands Cash Giveaway promotion runs through Oct. 28.