German-founded discount grocer Aldi has shared new details about the company’s success in Texas, the nation’s second-most populous state.
The company said that in 2022, nearly 400,000 Texans across Dallas and Houston tried Aldi for the first time. According to the Southwest Consumer Price Index Indicators, February year-over-year food-at-home prices in Dallas increased on-par with the national average of 10.2%, while in Houston, prices increased 13%, leading more shoppers to look for more affordable grocery solutions.
Aldi touted its Atlantic Salmon as one of the top-selling items in the two markets, selling 10% and 16.8% more fresh fish products than it did last year in Dallas and Houston, respectively. Aldi sold more than 5.3 million avocados across Dallas and Houston last year.
“The influx of new shoppers over the past year shows what we knew to be true. People don’t want to spend more on groceries than they have to,” said Karla Waddleton, Aldi Rosenberg divisional vice president. “That’s why we provide customers with the best products at the lowest possible prices, every day, and we’re on a mission to help Americans realize just how much they can save shopping at their local Aldi.”
To learn more about Aldi’s growth in the Lone Star state, Store Brands spoke with Scott Huska, Denton divisional vice president at Aldi.
Store Brands: What markets in the state does Aldi currently serve, and what areas in the state might the company be looking to expand in?
Scott Huska: Aldi currently serves 126 stores in the state, with major markets in Dallas and Houston. While we don’t have plans to add any new Texas stores this year, we are continuously looking at opportunities to grow our presence in Texas, and look forward to providing fresh, award-winning groceries and products at affordable prices to even more Texans in the years to come.