Amazon’s private labels not a threat to sellers

When Amazon started promoting its own private label products on Amazon.com, many feared its products would compete with the third-party sellers that also use the website to sell products.

However, that is not the case, according to Business Insider.

Although 44% of merchants said they feared competing with Amazon, 68% said they are not currently negatively affected by the retailer’s private label brands, according to a study by Feedvisor, reported by Business Insider.

According to the article, the benefits of merchants selling products on Amazon will far outweigh the possibility of competition from the company’s private labels. According to the study, over half of merchants surveyed (64%) said that they still generate 60% or more of their online revenue from selling products on Amazon.com.

To read the Business Insider article, click here.