AmazonFresh is expanding again

More than a year after Amazon scaled back its AmazonFresh service, the company is jump-starting its expansion.

The retailer announced that AmazonFresh has expanded to Las Vegas beginning this week.

When Amazon acquired Whole Foods Market in 2017, the retailer began to discontinue AmazonFresh services in several cities.

But now Prime members in Las Vegas can shop tens of thousands products from meat and seafood to fresh produce and everyday essentials for one- and two-hour delivery from AmazonFresh.

“We’re thrilled to introduce AmazonFresh to Prime members in Las Vegas,” said Stephenie Landry, vice president, AmazonFresh and Prime Now. “Prime members tell us they want their stuff even faster. We're happy to deliver on that ask and can’t wait for customers in Las Vegas to take advantage of one- and two-hour delivery from AmazonFresh.”

What's the difference between AmazonFresh and Amazon Prime Now, the retailer's other grocery delivery service? AmazonFresh requires shoppers to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. Amazon Prime Now is included in the cost of an Amazon Prime subscription.

For a limited time, new customers can start a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more by using promotional code Grocery10 at checkout.