Amazon rolls out private brand meal kits

In its bid to dramatically expand its grocery business, Seattle-based is now selling Amazon-branded meal kits in the United States in select markets, including Seattle. Only Amazon Prime members who also subscribe to the e-commerce giant’s Amazon Fresh grocery delivery service for an additional $14.99 a month can purchase the ready-to-prepare meals. 

The private brand kits, which cost $16 to $20 for two servings, include a range of vegetarian and meat-based meals, among them ethnic-inspired dishes such as chicken tikka masala and falafel patties.

To learn more about the meal kit service, read this blog on

If Amazon’s $13.7 billion bid for Austin, Texas-based Whole Foods Market is successful, the meal kit service would have the support of the organic grocery retailers’ multiple distribution centers.