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04/04/2019

Amazon rethinking private label strategy?

Amazon has been ramping up the number of private label brands during the last three years, stoking fear and concern among some sellers and brands that sell competing products on the marketplace.

Amazon has quietly removed all promotional spots that gave special treatment to its private brand products as scrutiny from competing companies continues to escalate, according to CNBC.

Amazon has been ramping up the number of private label brands during the last three years, stoking fear and concern among some sellers and brands that sell competing products on the marketplace.

Amazon’s promotions for these products, which started showing up at least a year ago, were exclusively reserved for Amazon’s own private label products and appeared in highly visible areas of the site, like the top of search results or next to the “buy box” of a competitor’s product page. Other companies spend billions buying Amazon ads that link to their product listings on the site, vaulting Amazon into the number three spot among U.S. digital advertising providers, behind Google and Facebook, according to eMarketer, reported by CNBC.

To read the CNBC article, click here.