Amazon reinvents Prime Day (again)

Amazon's Prime Day will return for the fifth time next month, and this year the event will run for two full days.

Prime Day starts at midnight PT on July 15 and – for the first time ever – runs for 48 hours, offering members two full days with more than 1 million deals around the world. Prime Day will be the biggest celebration of deals with limited-time offers, never-before-seen entertainment and exclusive launches online and in-store.

“Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “Our vision is that Prime Day should be the absolute best time to be a member – when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen. Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15 and 16.”

In 2018, Prime Day lasted 36 hours, which was longer than in prior years. Amazon tested out its inaugural Prime Day in July of 2015 to celebrate its 20th anniversary. 

New this year, Prime Day will offer more than 1 million deals globally, including new featured Lightning Deals.

Prime Free One-Day Delivery is now available to U.S. Prime members with no minimum purchase amount on more than 10 million products coast to coast. Members can also get their Prime Day orders delivered together on the day of their choice with Amazon Day.