Amazon pulls back on grocery delivery

Amazon is pulling back its plans for grocery delivery in neighborhoods across at least nine states, two months after plunging deeply into the grocery market with its acquisition of Whole Foods Market, Recode has reported.

The Seattle-based ecommerce giant reportedly has notified customers in certain areas via email that it will shutter its Amazon Fresh service — which, as a $14.99-per-month Prime add-on, offers same- or next-day delivery on fresh groceries, household goods and more — in their neighborhoods later this month, the news outlet said. Current states known to be included are California, Connecticut, Delaware, Maryland, Massachusetts, New Jersey, New York, Pennsylvania and Virginia.

However, service will continue in certain areas of large cities such as New York, Los Angeles, Chicago, Philadelphia and Boston. Reportedly, changes aren't related to the Whole Foods purchase, an Amazon representative told Recode.

For more on the story, read Randy Hofbauer’s report at Progressive.com, Store Brands’ sister publication.