Like Amazon Prime Day, Target’s online one-day sale deemed biggest of 2018

Amazon wasn’t the only online retailer reaping Prime Day rewards.

Minneapolis-based Target Corp. said that Amazon’s 36-hour Prime Day, July 17, also proved to be a winning day for the bullseye store’s target.com ― its “highest single day of traffic and sales" so far this year, it said in a news release. Boosting e-commerce efforts in order to go head-on with Amazon, Target held its own special one-day sale simultaneously with Prime Day, it said. 

An annual event created by Amazon years back to celebrate its 20th anniversary, Prime Day and its deals have become a way for other retailers to stage their own sales extravaganzas during July’s sluggish shopping timeframe. Target’s online guests scooped up Project 62 arm chairs, beauty boxes, baby gear, vacuums and tech items, Target added.

Serving guests at 1,829 stores and at target.com with an ample selection including its own brands, Target said it saw millions of shoppers on the site, purchasing top sellers such as small appliances, beauty and personal care, baby gear, home and tech items. The release did not specify exact sales totals.

“Savings kicked off early Tuesday morning, with day-long deals on a broad assortment of Target-exclusive brands and top national brands,” the retailer stated. “On top of great sale prices, Target REDcard holders received an extra 5 percent discount and free two-day shipping on most website items.

Nearly 90 percent of the July 17 target.com orders will be fulfilled directly from Target stores, Target said, reflecting its investment to get online orders to guests quickly and more efficiently.