Amazon says its customers ordered more than 180 million items during the five days from Thanksgiving to Cyber Monday.
Although the e-commerce giant didn’t release exact sales figures, Amazon said its customers worldwide ordered more than 18 million toys and more than 13 million fashion items on Black Friday and Cyber Monday, combined.
“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” stated Jeff Wilke, CEO of Amazon’s Worldwide Consumer. “With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value.”
Cyber Monday likely hit $7.9 billion in sales across all retailers, making it the biggest online shopping day yet, according to estimates from Adobe, a computer software company. That represents a roughly 20 percent increase from last year. Online sales for Thanksgiving Day and Black Friday likely reached $3.7 billion and $6.2 billion, respectively, Adobe said.
Amazon said its best-selling products over the weekend on Amazon.com included the Echo Dot, “Becoming” by Michelle Obama, the Amazon Smart Plug, L.O.L. Surprise Series toys, the Fire TV Stick 4K, and the Fire 7 tablet with Alexa.
At Whole Foods Market, the retailer says it broke its all-time record of turkeys sold during the Thanksgiving season. In addition, Amazon said more customers than ever before opted to have their turkeys delivered this year with AmazonFresh and Prime Now, and customers purchased hundreds of thousands of prepared holiday meals at Whole Foods Market.