Amazon Fresh expands in Virginia

Amazon is expanding its Amazon Fresh footprint in Virginia.

First reported by Store Brands’ sister publication Progressive Grocer, Amazon has opened its newest Amazon Fresh grocery store in Fairfax, Va., and  has plans for three more stores in northern Virginia. The expansion comes as Amazon Fresh locations saw increased traffic to close out 2021.

The new Fairfax store, located at 10360 Fairfax Boulevard, touts Just Walk Out shopping that enables customers to skip the checkout line. Customers who opt for Just Walk Out shopping can enter the store by scanning the In-Store QR code in their Amazon app, using Amazon One, or by inserting a credit or debit card to open the Just Walk Out gates.

Once inside the store, customers can shop like normal. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. At the end of their trip, Just Walk Out customers simply scan or insert their entry method again to exit.

“We welcome the Amazon team and Amazon Fresh to the city of Fairfax. We’re excited to have a new, cost-effective grocery store that has created hundreds of good, quality jobs, and that is invested in our local community. We are also excited about the technology that this store brings to the grocery store marketplace,” said Fairfax mayor David Meyer. “We’re thrilled Amazon has decided to bring this technology to Fairfax — a city that embraces innovation and technology — for the benefit of our residents, office workers and visitors.” 

The approximately 30,000-square-foot store offers a wide assortment of high-quality own brand products like 365 by Whole Foods Market organic produce, along with meat, seafood, and a range of prepared foods made fresh in store every day. Amazon recently expanded its Fresh private label with new plant-based products. 

Amazon Fresh has plans for three more stores in Lorton, Manassas and Arlington, Va., while other stores have opened in Seattle, Wa., Naperville, Ill. and Moorpark, Calif. so far this year.