Amazon defends private label tactics

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Amazon defends private label tactics

06/06/2019
Wilke says that the company's private-label business only accounts for 1% of its revenue.

Seattle-based Amazon’s retail chief defended the company’s private label business tactics amid accusations that Amazon unfairly competes with the independent merchants who sell on its Amazon.com website.

According to Bloomberg, Amazon retail chief Jeff Wilke said that the company’s private-label business is much smaller than those of major rivals.

“Most of our competitors have a much larger percentage of their sales in private label” than Amazon does, Jeff Wilke said during the company’s re:MARS conference in Las Vegas, according to Bloomberg. He added that house brand products accounted for about 1% of the company’s sales.

To read the Bloomberg article, click here.

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