Amazon asks shoppers: ‘What sign are you?’

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Amazon asks shoppers: ‘What sign are you?’

04/10/2019
Amazon Prime’s horoscopes — which consist of Amazon product and service recommendations paired with astrological readings.

Amazon is offering Prime members a free horoscope reading -- and is hinting that shopping is in their future.

According to a Vox article, Amazon Prime’s horoscopes — which consist of Amazon product and service recommendations paired with astrological readings — are written by Seattle-based ghostwriter and book doctor Anna Katz, who has a master’s degree in existential phenomenological therapeutic psychology from Seattle University and, according to her website, has also worked for Seventeen and Pokémon. The horoscopes have gone out to Prime members for three months now, and use the stars to make suggestions about where they should put their energy and money in the month ahead.

According to the article, it’s participating editor Alanna — an Aries — should consider sitting back and relaxing this month, “perhaps on a comfy new sofa, wrapped in a cozy new blankie from Amazon Home.” If she does so, “a new understanding will emerge.”


To read the Vox article, click here.

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