ALDI partners with ‘The Chew’ co-host Blair

Batavia, Ill.-based ALDI U.S. announced before Thanksgiving that it is partnering with chef and restaurateur Carla Hall, who co-hosts ABC’s “The Chew.” Hall is joining forces with ALDI to serve up recipes, cooking tips and videos designed to inspire both master chefs and kitchen neophytes.

The partnership kicked off with a taste test: Could Hall taste the difference between ALDI products in comparison to the national brands? According to the retailer, “She discovered what millions of ALDI customers already know — ALDI products taste the same, if not better, than the big brands but cost up to 50 percent less.”

ALDI said it aims to take stress out of the holiday season by being a go-to source for its customers through offering entertaining ideas, holiday must-haves and recipes. Counting down to New Year’s Eve, the retailer’s holiday website (https://makeholidayshappen.com) offers suggestions from Hall.

“Carla’s fun, infectious personality is a perfect fit for ALDI this holiday season,” said ALDI spokeswoman Liz Ruggles in a statement.

“I love the holidays, but I know how crazy expensive they can be,” added Hall. “With ALDI, you can host a feast on a budget that will impress your family and friends.”