Aldi named Value Leader for eighth-consecutive year
Batavia, Ill.-based retailer Aldi, one of the country’s fastest-growing grocers, continues to dominate the competition when it comes to value. For the eighth-straight year, Aldi, which offers an assortment of about 90 percent private brands, was named the Value Leader by Market Force Information, which surveyed nearly 13,000 U.S. consumers.
In addition to earning the top spot for value, Aldi moved up to No. 4 among America's favorite grocery stores, as measured by customer satisfaction and loyalty, Market Force Information said in a press release. Surveyed Aldi customers said they were least likely to switch to a different grocery store. Aldi was also the only grocery retailer among the top five to increase its loyalty score year-over-year.
"The grocery industry is fiercely competitive," said Aldi CEO Jason Hart in the press release. "Maintaining the No. 1 position for value highlights our constant commitment to offer customers high-quality food at the low prices they deserve."
Peachtree Corners, Ga.-based Market Force Information said its online U.S. Grocery Benchmark Study in April asked consumers to gauge shoppers' grocery habits, including satisfaction, preferences and brand awareness. Securing the top value leader spot in the study, as well as leading in customer satisfaction and loyalty, Aldi received top scores in other survey categories, including checkout speed and cashier courtesy.
"We make grocery shopping smart, fast, easy and affordable. We're thrilled shoppers are loyal to Aldi and chose us, again, as one of America's favorite grocery stores," Hart said.
Aldi plans to remodel and expand its U.S. stores to 2,500 by the end of 2022. The company offers online grocery ordering via Instacart in the Atlanta, Chicago, Dallas and Los Angeles metropolitan areas.