Aldi Hits Several Milestones As Expansion Continues
One quarter of U.S. households shopped at Aldi in 2024, according to the discount grocer, which revealed in a year-end overview several milestones achieved throughout the year.
Store growth has been the focal point for Aldi with 120 new locations opening in 2024. This expansion is part of the grocer’s plans to add 800 new stores over a five-year period. To meet this goal, Aldi will invest more than $9 billion to strengthen its presence in the Northeast and Midwest, while also adding stores in Southern California and Phoenix and entering new markets such as Las Vegas.
“In America, we’re growing right now in every single demographic as 25% of all households and 25% of all Americans shop Aldi,” Dave Rinaldo, president of Aldi US, said during his recent presentation at the annual PLMA Private Label Trade Show in Chicago. “That’s double the rate of just six years ago. If you told me 10 years ago that 25% of Americans are shopping Aldi, I would have told you you’re crazy.”
Beyond store growth, Aldi also shared additional highlights from the year as shoppers responded positively to the grocer’s price cuts and new products.
• Aldi provided shoppers with $100 million in savings by cutting prices on more than 250 items.
• Shoppers stocked up on organic super-fueling foods, purchasing 43 million pounds of bananas, nearly 20 million packs of grass-fed ground beef, 9 million cartons of organic eggs, 9.4 million pounds of greens, and 11 million jars of pasta sauces.
• Capturing the spirit of the at-home barista trends, Aldi shoppers purchased more than 2 million bottles of Barissimo Cold Foam.
• Two California Heritage sparkling wins made their way into the top five wine best sellers, with a combined total of more than 1.5 million bottles sold.
• Aldi introduced its shoppers to more than 2,000 new Aldi finds.
