ALDI goes ‘Local’ in London

ALDI is opening up a new and smaller concept store called “Local,’ a sub-banner of the popular international grocery chain.

According to the Retail Gazette, an ALDI UK spokesperson confirmed that the store is part of a trial for a new brand identity -- which is supposed “to help shoppers distinguish between its smaller city stores in London and the conventional-sized ALDIs.”

The company stressed that this was not a move into convenience retailing, and that the new concept store – at 6,500 square feet – is still twice the size of a typical convenience store, according to the Retail Gazette.

To read the Retail Gazette article, click here.