ALDI debuts natural and organic line

In its latest print and online circulars, ALDI Inc., Batavia, Ill., announced the launch of a new store brand natural and organic line. Dubbed SimplyNature, the brand covers a number of shelf-stable, refrigerated and frozen food and beverage categories.

ALDI said the products are “made with all-natural honest ingredients and without artificial colors, flavors or unnecessary fillers.” A few highlights from the new private label line include Uncured Pepperoni Thin & Crispy Pizza (frozen) Organic Sharp Raw Milk Cheddar Cheese, frozen Steel Cut Oatmeal, and Garden Salsa Brown Rice Chips.