ALDI CEO promises low prices amid inflation

ALDI, known for its private label selection, is promising the same low prices on groceries as food and energy prices continue to rise due to inflation.
Zachary Russell
Associate Editor
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Jason Hart
Jason Hart, CEO, ALDI

ALDI’s CEO has released a letter to the chain's shoppers, vowing to keep prices low amid record inflation and food prices.

Known for its low prices and private label collections, CEO Jason Hart said ALDI is committed to remaining a “low-price leader.” IRI data recently showed that own brand products saw strong growth in the first quarter of 2022, with store brands gaining 6.5% in dollar sales, while national brands increased 5.2% during the period. 

A rise in private label sales are common during inflationary periods, as own brand sales hit a record high of nearly $200 billion in 2021. Grocery categories hit the hardest by inflation include meat, poultry and dairy.

Hart said the following in a letter to customers:

"ALDI customers,

Saving you money is what we do best. And in times like these, I’m incredibly proud to underscore this commitment to you: No matter what happens in the world around us, ALDI will always be the low-price leader in every community we serve.

We have always made shopping at ALDI simple with the lowest possible prices, every day, in every aisle. No tricks. No gimmicks. Just real savings that help stretch your dollar further for the things that matter most.

Whether you’re feeling the pinch at the gas pump or on your home energy bills, you can count on ALDI as a bright spot in your weekly budget.

Thank you for shopping at ALDI, we appreciate your loyalty.

With gratitude,

Jason Hart,


Earlier this year, ALDI announced plans to expand with 150 new stores in 2022, with some in new regions such as the Gulf Coast.