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09/27/2022

Aldi Adds New Honduran Coffee to Barissimo Brand

The new private label product is sourced from Fairtrade International-certified cooperatives in Honduras.
Zachary Russell
Associate Editor
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Aldi Honduras coffee

Discount retailer Aldi is adding a new item to its Barissimo line of coffee products.

Available on Oct. 26, shoppers will be able to find Barissimo Whole Bean Honduras Coffee as part of the retailer’s Aldi Honduras Coffee Project and in recognition of Fair Trade Month, which begins Oct. 1.

The new medium roast beans are USDA Organic, and sourced directly from Fairtrade International-certified coffee cooperatives in Honduras. A portion of the sale of each bag will be given to Honduran farming communities and used to fund educational opportunities, improve their infrastructure and support a range of initiatives meant to support them and their families for years to come, according to Aldi.

Aldi says that its Honduras Coffee Project has more than 4,650 direct beneficiaries, with 83% of the cooperatives benefiting by the program recording a profit.

In February of this year, Aldi announced plans to open 150 more stores in 2022. The retailer operates more than 2,100 locations in 37 states.