Albertsons Testing AI-Powered Shopping Carts

The new technology is designed to provide a new contactless shopping option for consumers.
Greg Sleter
Associate Publisher/Executive Editor
Greg Sleter profile picture

Albertsons is teaming with technology startup Veeve to test the latter’s smart shopping carts at select stores nationwide. 

According to Veeve, shoppers will be able to use the smart carts to skip the checkout line. Each cart is equipped with a touch screen that provides a running total for in-cart items and a built-in scale to weigh produce. The tech-enhanced carts will also integrate with the Albertsons for U loyalty program. Once done shopping, customers can complete payment on their cart and walk out, completely skipping the checkout line.

“Veeve Smart Carts offer a sophisticated, yet simple self-checkout experience for people who value flexibility and time savings,” said Alyse Wuson, senior director of Omni Experiences at Albertsons Cos. “Our goal is to enhance the grocery experience no matter how our guests choose to shop, and Veeve’s technology brings the ease and integration of e-commerce right to the grocery cart.”

“This deployment is an important and inevitable next step in connecting the consumer’s ecommerce activity with a totally new, digitally driven in-store shopping experience,” said Shariq Siddiqui, Veeve’s co-founder and CEO. “Working with Albertsons Cos., we are building a link between multiple consumer channels and the brands they trust while keeping customer loyalty central to the experience.