Albertsons poised to double store brand launches in 2018

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Albertsons poised to double store brand launches in 2018

05/04/2018
Several varieties of Open Nature Scandal-less Ice Cream are among Albertsons Cos. new store brand launches this year.

Boise, Idaho-based Albertsons Cos. plans to add 1,400 new store brand products this year, more than double the number of own-brand launches in 2017. So far, the company has rolled out 300 of the products.

The new SKUs in Albertsons’ Own Brands portfolio span across all of the retailer’s private brands, including O Organics, Signature, Lucerne, Open Nature, Value Corner, Waterfront Bistro, Primo Taglio and Debi Lilly Design. Among the already launched items are Signature Select Cold Brew Coffee, Open Nature Scandal-less Ice Cream and O Organics Sparkling Tea.

“We’ve got a lot in the pipeline—and we’re just getting started,” said Geoff White, president of Albertsons Cos. Own Brands, in a statement. “With our team’s unique insights across the industry, we can react faster than ever to changing consumer trends. The result is a rapid expansion of high-quality products in every department that are exclusive to Albertsons Cos. We’ve never been more excited about our ability to meet every shopper’s needs and sprinkle in new and exciting surprises across the store.”