Albertsons Cos.’ O Organics own brand is worth a billion bucks. The Boise, Idaho-based retailer announced recently that the brand — one of the nation’s largest of USDA-certified organic products — had reached $1 billion in sales.
“Everyone should have the opportunity to go organic — whether you are selectively choosing a few organic products or you have fully embraced eating organics,” said Geoff White, president of Albertsons’ own brands, in a news release. “That’s why we offer such a wide assortment of O Organics products, from fresh fruits and vegetables to wholesome dairy and meats, cereals, snacks and more. We are honored that customers love our O Organics and have made it not only the top-selling organic brand in our stores, but also a $1 billion brand.”
O Organics, available exclusively at Albertsons stores, features more than 1,000 products, all of which are USDA-certified organic and carry the USDA-certified organic seal. In the past year, O Organics added about 200 new products and grew sales more than 15 percent. In 2018, the company expects to introduce 500 or more new products under the O Organics line, from produce, dairy and meats, to deli, snacks and baby items.
“We are passionate about offering great-tasting and high-quality products to the neighborhoods we serve,” White said. “Introducing new and certified organic products for every eating occasion is a great example of how we are constantly delivering and staying ahead of consumer trends.”
Albertsons said it launched O Organics in 2005 to make organic products available to more people at a great value. Albertsons manufactures a number of O Organics products, including yogurt, salsa, ice cream, milk, pasta sauce and sandwich bread.
Albertsons has three other billion-dollar store brands: Signature SELECT, Signature Café and Lucerne. In fiscal year 2016, Albertsons’ own brands achieved nearly $11 billion in sales. The products are created and tested at the company’s California innovation hub, the Culinary Kitchen and Technical Center.