Albertsons Cos. rolls out certified plant-based foods line
Albertsons Cos. has become the first grocer to introduce private branded Certified Plant Based foods in collaboration with the Plant Based Foods Association (PBFA).
PBFA, which has offices in Washington, D.C., and San Francisco, worked with the grocer on the certification and launch of the new product line, which is also USDA-certified organic. On the packaging for each food item, the Certified Plant Based seal is prominently displayed. The products are part of Albertsons Cos.' popular O Organics line.
“With the launch of these new Certified Plant Based foods, Albertsons is delivering to consumers the plant-based options they are seeking,” noted PBFA Senior Director of Retail Partnerships Julie Emmett. “We are thrilled to partner with Albertsons Cos. on their launch, applaud them for their leadership, and look forward to a strong relationship to continue to meet consumer demand for plant-based foods.”
The grocer promised plant-based additions to its private brand line in May of this year.